Sportsbook Explainer
Rebet needed their first real explainer, something clean and animated that actually showed how the platform works. This one came right after the launch spot, so it was like continuing a conversation. Because we’d already figured out their sound, I wasn’t guessing anymore. I pulled from the same textures, rhythms, and energy we built in the first spot and reshaped it to fit motion, UI, and clarity without killing the vibe. Creatively, that was the fun part: proving the sound was right, not just hit hard once.
Client
Rebet
Year
2024
Services
Animation Sound Design, Audio Branding, Sonic Logo, Commercial Mix, Commercial Sound Design
Category
Commercials
The Situation & The Goal
Tasked with sound design and mix for a 3D + 2D animated explainer video detailing platform features for Rebet.
This video followed the launch commercial, meaning:
A sonic identity already existed
Expectations for consistency and polish were higher
Goal:
Translate the previously established sporty, cinematic sonic style into an informational explainer format
Maintain brand continuity while supporting clarity, pacing, and comprehension
Create a professional-grade animation sound design experience
Process & Key Actions
Adapted and reused the established sonic language from the launch commercial to ensure brand continuity across formats.
Resampled and recontextualized sound elements and techniques from the original campaign to fit explainer pacing and informational beats.
Designed animation-specific sound cues to support:
UI movements
Feature callouts
Transitions and state changes
Reapplied the animated logo sound design originally created for the launch commercial to reinforce brand recognition.
Balanced clarity and energy, ensuring audio enhanced comprehension without overpowering narration or visuals.
Delivered a cohesive final mix aligned with Rebet’s emerging brand standards.
Results
Delivered Rebet’s first platform explainer video with a fully integrated, brand-consistent audio experience.
Reinforced Rebet’s sonic identity across both cinematic marketing and functional product education.
Established a repeatable audio system that could be reused across future animations and product videos.
Helped position the platform as polished, credible, and production-forward during early user onboarding.
Personal Takeaways & Skills Gained
First official professional explainer and animation sound design project completed end-to-end.
Learned how to translate cinematic sound language into UX-driven animation contexts.
Gained experience designing systematic, reusable audio assets for brand continuity.
Strengthened understanding of audio’s role in product education, not just hype.
Proved ability to scale a sonic identity across multiple content formats without dilution.