20k Diamond Rosary
Got pulled back in through a longtime collaborator for a wild one, a cinematic social cut built around a one-of-one jewelry piece that was pure excess and detail. No brief, no references, just vibes and trust. I remember thinking, aight… what does 330 carats actually sound like? The whole process felt like translating weight, danger, and craftsmanship into feeling, letting the stones, the metal, the fire do the talking without saying a word.
Client
AB Jewelers
Year
2023
Services
Sound Design, Audio Branding, Creative Audio Direction
Category
Product Video
The Situation & The Goal
Brought on through frequent collaborator WavyLord for a high-end promotional video.
Project centered on AB Jewelers’ most expensive and intricate piece to date:
330-carat custom chain & pendant
Rosary-inspired design
Retractable knife, blood vial, large eyeball
~20,000 handset stones
Video format: short-form, cinematic social media cut with detailed macro shots and slow pans.
No creative brief provided — no defined sonic direction or references.
Goal:
Create a cinematic soundscape that matches the intensity, craftsmanship, and danger-luxury aesthetic of the piece.
Deliver a professional audio sign-off that functions as subtle audio branding for the jeweler.
Process & Key Actions
Conceptualized a sound design approach translating physical luxury into sound — “what 330 carats feels like sonically.”
Designed a custom soundscape emphasizing weight, density, sharpness, and precision to mirror the chain’s materials and complexity.
Synced detailed sonic textures to visual macro moments, pans, and component reveals to heighten perceived craftsmanship.
Balanced intensity and restraint, ensuring the sound elevated the visuals without overpowering the jewelry itself.
Developed audio branding elements for the final logo animation, incorporating fire-based sonic textures for a premium, cinematic sign-off.
Delivered a cohesive end-to-end audio experience that feels intentional despite the absence of a formal brief.
The Results & Impact
Final video achieved a high-end, cinematic feel appropriate for a flagship luxury jewelry release.
Audio reinforced:
The scale and exclusivity of the piece
The dangerous, ritualistic undertones of the rosary + blade concept
The brand’s premium positioning
The logo outro landed with a polished, brand-level finish, elevating the piece beyond a standard social promo.
Personal Takeaways & Skills Gained
Strengthened ability to build sonic direction without a creative brief.
Demonstrated high-level audio storytelling for luxury products.
Expanded experience in audio branding for fashion/jewelry brands.
Refined skill in translating material value and craftsmanship into sound.
Reinforced trust-based collaboration with repeat creative partners.