SET IT OFF Tour Intro
I got pulled into this one after linking up with Be El Be on a music video shoot — real organic, just being outside and doing the work. A day or two later he hit me like, “I need this animation sounding crazy, and I need it fast.” The process was straight tunnel vision — lock into the visuals, feel the movement, and build sound that hit just as hard as the animation looked. No overthinking, no second-guessing, just trusting my instincts and delivering. What made it matter was simple: this was a director I’d been watching since middle school, and now I was in the mix helping him move faster. One of those moments where you realize the work really does come full circle.
Client
SleazyWorld Go
Year
2024
Services
Stage Visuals Sound Design
Category
Music Rollout & Stage
The Situation & The Goal
Brought on by director Be El Be after networking on a prior music video shoot
Director and team had already created a short animated visual sequence tied to Sleazy World Go, who was actively on tour with Offset
Timeline was extremely tight (1–2 days), leaving no room for back-and-forth or revisions
Goal was to save the director time by delivering fully realized sound design that matched the animation’s tone without heavy creative oversight
Creative direction needed to be aggressive, street, high-energy, and immediately impactful
Process & Key Actions
Interpreted the animation’s visual language and street-centric tone to define an appropriate sonic palette
Designed and layered aggressive sound effects to enhance motion, impact, and attitude of the animation
Worked autonomously under a compressed deadline to reduce decision load for the director
Delivered finalized sound design within the 1–2 day window to align with tour-related turnaround needs
Maintained creative alignment with a director whose work you had long respected, while executing professionally and efficiently
Results
Successfully met a high-pressure, short-turn deadline without compromising quality
Enabled the director to focus on higher-level creative and tour deliverables by handling audio end-to-end
Strengthened a direct working relationship with an established music video director
Contributed sound design to visuals associated with a national tour-level artist
Personal Takeaways & Skills Gained
Demonstrated ability to deliver fast, decisive sound design under tight timelines
Strengthened confidence working with industry figures you admire without losing composure
Reinforced skills in tone-matching, visual-led sound design, and rapid execution
Validated networking as a direct pipeline to real, paid creative work