The Comeback

The Situation & The Goal

• Context:
  Brought onto a commercial-style social campaign for EGOH, a skincare brand reactivating its presence after a period of inactivity. The campaign, titled “The Comeback,” consisted of a three-part narrative social video series intended to relaunch the brand.

• Problem / Opportunity:
  The production required professional, reliable production audio to support a visually driven campaign. Rather than relying on a scrappy or self-handled sound setup, the team needed a dedicated production sound mixer to ensure clean dialogue capture across multiple scenes, talent configurations, and locations.

• Desired Outcome:

  • Capture broadcast-quality dialogue and on-set audio for a narrative-driven social campaign

  • Ensure smooth on-set operations by proactively coordinating audio needs with other departments

  • Deliver sound assets that would support clean, efficient post-production and final edits

Process & Key Actions

• Collaborated with creative leadership (Creative Directors Sededra Monae and Jodeci) and the visual team to align audio strategy with the campaign’s narrative and aesthetic goals.

• Implemented a structured, repeatable pre-production audio workflow, creating three core documents:

  • A detailed technical sound coverage plan, breaking down each shot by microphone type, number of speakers, location acoustics, risk factors, and potential ADR flags

  • A comprehensive gear list, derived directly from the sound coverage plan to ensure optimal capture for each scene

  • A production-facing sound document, translating audio-specific requirements into clear, actionable notes for departments such as DP, gaffer, wardrobe, and makeup

• Engineered a flexible audio setup to support scenes with up to four speaking actors, dynamically adjusting microphone configurations between scenes (lavaliers vs. boom) to maintain quality and efficiency.

• Sourced and managed a full professional audio package through a trusted rental house relationship, including:

  • MixPre-10 field recorder

  • Four Sennheiser G4 lavaliers (with upgraded flat mics)

  • Rode NTG-2 shotgun microphone with blimp and boom setup

  • Tactical mixer vest for mobile operation

  • Boom pole and C-stand mounting solutions

• Executed on-set production sound mixing and location recording, ensuring clean dialogue capture while maintaining minimal disruption to the visual workflow.

Results

• Delivered high-quality, production-ready audio that supported smooth post-production and strong final edits for a multi-part social campaign.

• Contributed to a streamlined set experience by proactively addressing audio needs, reducing friction between departments.

• Supported the successful release of campaign content, with final posts and edits receiving positive internal and external reception.

• Strengthened professional network by building new industry relationships, particularly with creative leaders and an all-female production team.

  
  

Personal Takeaways & Skills Gained

• Reinforced a repeatable, scalable pre-production audio planning system adaptable to commercial and narrative projects.

• Demonstrated leadership as a dedicated production sound mixer, elevating audio quality beyond ad-hoc or self-managed solutions.

• Strengthened cross-department communication skills by translating technical audio requirements into production-friendly language.

• Deepened experience with multi-talent dialogue capture, dynamic mic strategies, and mobile on-set sound workflows.

• Expanded industry relationships and visibility within commercial and brand-driven production environments.