Holiday 2025

The Situation & The Goal

• AMP (a major streamer/content creator collective) launched an official holiday giveaway campaign with Target for their direct-to-consumer hygienics brand, Tone.

• Campaign concept:

  • Fans/customers purchase the holiday scent

  • One winner is selected to hang out with AMP members

  • Content featured the winner in real-life settings (bathroom, bedroom, car) with AMP members appearing in-scene

• AMP was running a multi-day, large-scale production split into:

• A-Production: High-concept YouTube content

• B-Production: Direct-to-consumer campaign for AMP’s hygienics brand, Tone

• B-Production operated with a small, lean crew while shooting multiple short-form and promotional deliverables.

• Goal:

  • Capture clean, usable audio and visuals under tight timelines

  • Keep the smaller B-unit running smoothly alongside a high-pressure A-unit

  • Avoid post-production complications (ADR, reshoots) with extremely busy talent

Process & Key Actions

• Supported day-to-day production operations across a 4–5 day shoot, working 3 full days on set to improve crew efficiency and flow.

• Collaborated directly with Director Lanre Danmola, gaining exposure to a high-level commercial workflow informed by his experience with brands like Meta/Facebook.

• Handled audio utility responsibilities, including:

  • Setting up and monitoring prosumer microphone systems for B-Production

  • Managing lavalier placement and signal integrity for on-camera talent

• Prevented a critical production failure on Day 2 by identifying that two featured AMP members were rolling without microphones and alerting the team before takes progressed.

• Managed microphone setup for the lead actor/character on Day 3, ensuring consistent audio capture across scenes.

• Assisted with equipment movement and set logistics, helping the small B-unit operate efficiently within a large warehouse production environment.

• Captured behind-the-scenes photo and video content, contributing to internal documentation and networking.

• Actively networked with crew members, observing professional set etiquette and celebrity-adjacent workflows.

Results

• Avoided costly ADR and post-production delays by catching missing microphones before scenes were completed.

• Ensured clean, usable dialogue capture for multiple campaign deliverables across short-form and promotional content Tied to a national Target giveaway campaign.

• Helped stabilize a small B-production team operating alongside a major YouTube production, contributing to smoother daily execution.

• Delivered production support across multiple shoot days without disrupting the fast-paced schedule of high-profile talent.

• Gained firsthand experience on a celebrity-scale set, observing how creator-led brands allocate budgets, crew size, and space to maximize content output.

Personal Takeaways & Skills Gained

• Developed real-world production instincts, especially around anticipating problems before they become expensive mistakes.

• Strengthened audio utility and on-set sound awareness, particularly in fast-moving, non-traditional production environments.

• Learned how lean crews operate effectively within larger, high-budget productions.

• Gained insight into how top-tier content creators reinvest revenue into:

  • Large production crews

  • Warehouse-scale studio spaces

  • Simultaneous long-form, short-form, and promotional content pipelines

• Applied lessons directly to future goals of producing internal projects, original IP, and independent content with higher production value.